Don Julio 70th Anniversary Anejo Tequila
Don Julio Anejo Claro (literally 'aged clear') is a brand new category unto itself. In speaking of tequila, experts will often claim that a blanco (un-aged) is the truest expression fo the agave while the anejo (aged) acquires oak and increases sophisitication but at the cost of masking the very agave essence that makes tequila what it is. The anejo claro--launched to celebrate our 70th anniversary--is an anejo tequila that has aged in oak for at least 18 months but then undergoes a filtration process that removes the color and 'oakiness' that comes from that aging. Why both to age the tequila only to literally de-age it through filtration? The result is a tequila with all the agave of a blanco but the softening of the aging.
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